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Course Module: 1. AAU Agency/Module 4 - The Tools 7
Lesson: 6. Setting Up a Google Ads Campaign Updated 2023
Duration: 08:31
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--- TIMESTAMPS ---
[00:00 -> 00:05] All right, so here is here we are inside your MCC or your management account. All right,
[00:05 -> 00:09] so click the account that you're working with. In this case, we're just doing a test account
[00:09 -> 00:14] that we set up and you're going to see this screen new campaign. It might look a little
[00:14 -> 00:20] different. Google changes this quite often. If you already have a campaign set up in an account,
[00:20 -> 00:24] you will just see a blue plus button. That's what you're going to want to click. Now click
[00:24 -> 00:31] that. Now before I go any further, Google changes this a lot and I mean a lot. I just
[00:31 -> 00:36] did a test video yesterday, came back and did another one today and they changed it in that
[00:36 -> 00:43] time frame. What you may need to do is watch this video once through and then go back and
[00:43 -> 00:48] do it. Now because a lot of things, they change the order of things. So for example,
[00:48 -> 00:52] when I set this campaign up, it's not going to show us extensions. That's going to be in
[00:52 -> 00:57] the following video. But two days ago, when I set a new campaign up, extensions were in
[00:57 -> 01:03] there. They changed this frequently. So it might not be in the same spot. You might want
[01:03 -> 01:09] to watch this video through once so you get the idea. The worst part is when somebody comes
[01:09 -> 01:13] back and says, Hey, this isn't in the same spot. And I'm like, well, it was in the same
[01:13 -> 01:19] video about 30 seconds later. Okay. So just try to be patient with me. I can't keep up
[01:19 -> 01:24] with how often they change this because they literally do change it every week. Okay. So
[01:24 -> 01:28] to get started, let's click on new campaign. Once here, you want to create a campaign without
[01:28 -> 01:34] a goals guidance, Google gives us more options that way. Click on that. We are creating a search
[01:34 -> 01:38] campaign. There's a number of other campaigns you can do. We're teaching you how to do search
[01:38 -> 01:44] campaigns. We're not going to select a result. We are going to just go and do this manually.
[01:44 -> 01:49] You can name this whatever you want. You know, you might want to name it if it's after a particular
[01:49 -> 01:55] service or location if you do multiple locations, but we're just going to leave it as a search
[01:55 -> 02:00] three. What do we want to focus on? We used to focus on what was called manual CPC, but
[02:00 -> 02:05] Google does not give us those options at this time. They will later, but right now we're going
[02:05 -> 02:10] to focus on clicks. The more clicks we get, that means we get more data. We can optimize
[02:10 -> 02:15] our accounts quicker. So we're going to start with clicks. Instead of maximum cost per click,
[02:15 -> 02:20] bid limit. Now this, when a campaign is starting, I will leave this unchecked because we have
[02:20 -> 02:26] no idea how expensive the clicks are going to get. We can come back and turn that on later.
[02:26 -> 02:31] Select next. Now make sure this is unchecked. Sometimes you'll uncheck this and it'll come
[02:31 -> 02:37] right back on. Okay, it didn't do it that time. Sometimes it will recheck it. You do not want
[02:37 -> 02:43] to advertise on the display network, only the search network. Location options. This is
[02:43 -> 02:48] important. You're not advertising to the whole world. We're just going to go and maybe look
[02:48 -> 02:53] at my location. Okay, so we're going to enter another location. We're going to go to advanced
[02:53 -> 03:01] search. We're going to look up, I live in Chanhassen, Minnesota. And you can see right
[03:01 -> 03:07] there, we're going to target that. Now, I suggest you break these down even further. We
[03:08 -> 03:14] don't want to target just a city because usually cities will entail multiple zip codes. As your
[03:14 -> 03:19] campaign gets further down the road and as we want to optimize it, we need to go in and
[03:19 -> 03:24] optimize it based on the locations that are performing the best. Okay, so what I want you
[03:24 -> 03:30] to do is sometimes you can also do this, but this is, I would suggest not doing this for
[03:30 -> 03:35] the reason I just gave you. Some people will just go radius and say, okay, we want to go
[03:35 -> 03:41] out 20 miles. Okay, so I want to go out 20 miles from Chanhassen. I'll show you what happens.
[03:41 -> 03:49] And it'll put a circle around this area. The problem is, is that you are going to get more
[03:49 -> 03:55] business in certain locations than you are others. We cannot optimize it based on that later. Do
[03:55 -> 04:04] not do the radius. Okay, so if you say location, let's remove that. So the radius when we're
[04:04 -> 04:09] going to remove, let's go into Chanh. And let's say we want to search. So we want to click
[04:09 -> 04:13] show all areas. You're going to see all these different lines. You might have to zoom in
[04:13 -> 04:20] or zoom out. Okay, but I click on this and it hears the zip code 55317. I want to target
[04:20 -> 04:27] that. I want to target this area, 55331. Okay, and I'm going to go around and let's say I
[04:27 -> 04:32] want to target all these surrounding zip codes. So you don't have to ask clients for their zip
[04:32 -> 04:37] codes. You can just say what cities you want and you can go do this manually. This will
[04:37 -> 04:43] make a lot more sense down the road. But you should set it up this way. When you're optimizing,
[04:43 -> 04:50] this is a huge, huge key on making the campaign work for a long time. Okay, so let's just
[04:50 -> 04:55] say that that's the areas I want to advertise in. Alright, and you can see it gives you some
[04:55 -> 05:01] population. So just make sure you go through here. If you enter in a zip code here, sometimes
[05:01 -> 05:05] those zip codes will pull locations from France. I know it sounds weird, but just make
[05:05 -> 05:13] sure that these are all, I can say all Minnesota United States, click save. Under location options,
[05:13 -> 05:19] we're going to say people in or regularly in targeted locations. Make sure you check that.
[05:19 -> 05:23] You can leave the exclude there. Languages, obviously whatever language is good for your
[05:23 -> 05:29] area. We're going to leave audience segments around and click more settings. Add rotation.
[05:29 -> 05:34] We want to prefer best performing ads. You can leave that. You can skip over start and end dates.
[05:34 -> 05:40] Add schedule. This is important. If you are not answering the phones, do not be running ads.
[05:40 -> 05:46] People will call and you want to make sure that you're able to talk to them. Okay, so what you
[05:46 -> 05:52] want to do is let's just say you're open Monday through Friday, maybe 8 a.m. to 5 p.m. But maybe
[05:52 -> 05:57] you want to start them a little bit earlier. Maybe you want to start ads at 7.30 and we want to run
[05:57 -> 06:09] them until 5 p.m. This is military time. That's, I think, 5 p.m. is 1600 hours. Maybe I want to
[06:09 -> 06:17] run until 7. Let's say 1800 hours. If you are running ads and you're not answering the phones,
[06:17 -> 06:22] you're wasting your money. Make sure that only run these ads when somebody is going to be answering
[06:22 -> 06:29] the phones. Click on more settings. Add rotation. We want to prefer best performing ads. Leave that
[06:29 -> 06:36] checked under campaign URL options. Click on that. See this tracking template here. Go get your
[06:36 -> 06:43] onboarding worksheet that looks like this from when you talk to a potential new client. Scroll down
[06:43 -> 06:48] and at the bottom of that sheet, you'll see this code right here. I want you to copy that code and
[06:48 -> 06:54] paste it here. This will help us get our call rail or our call tracking connected to this account.
[06:54 -> 07:01] Click more settings. Add rotation. Prefer best performing ads and click next. Keywords and ads.
[07:01 -> 07:06] We are not setting this up at this time. We are going to upload those later. Sometimes there will
[07:06 -> 07:11] be a little, you just saw it appear here, this little trash can. Sometimes there won't. You can just
[07:11 -> 07:18] click on next. Okay, but I'm just going to trash it. I don't want them. So we're going to do that later.
[07:18 -> 07:25] Go to budget. Read this correctly. This is your average daily budget. If your client says I want
[07:25 -> 07:32] to spend $1,000 a month, that ends up being, you know, you divide that by 30 days. It ends up being $33.33.
[07:33 -> 07:38] Do not enter $1,000 in here. This is the daily budget. Okay, click next.
[07:40 -> 07:45] Now, I understand that it has no ads. It has no keywords. You can review the campaign here
[07:46 -> 07:52] and you can click publish. Now, just a heads up. Sometimes you will see this literally just changed
[07:52 -> 07:59] in the last day. You might see ad extensions here. If you see those, I will discuss those on a video
[07:59 -> 08:04] following this immediately. But right now we don't see it. So we're going to click publish campaign.
[08:04 -> 08:10] We understand we can't run ads with missing information. Just click publish and one last step.
[08:11 -> 08:16] Go up here to click all campaigns. And this is the campaign that we just set up.
[08:17 -> 08:23] With search three, we want to make sure that's paused because when we upload ads, we're not
[08:23 -> 08:28] going to want to make sure they're not running. Okay, make sure that this is paused. Now we're
[08:28 -> 08:37] going to go set up the extensions in the very next video. See you then.

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--- FULL TRANSCRIPT ---
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All right, so here is here we are inside your MCC or your management account. All right, so click the account that you're working with. In this case, we're just doing a test account that we set up and you're going to see this screen new campaign. It might look a little different. Google changes this quite often. If you already have a campaign set up in an account, you will just see a blue plus button. That's what you're going to want to click. Now click that. Now before I go any further, Google changes this a lot and I mean a lot. I just did a test video yesterday, came back and did another one today and they changed it in that time frame. What you may need to do is watch this video once through and then go back and do it. Now because a lot of things, they change the order of things. So for example, when I set this campaign up, it's not going to show us extensions. That's going to be in the following video. But two days ago, when I set a new campaign up, extensions were in there. They changed this frequently. So it might not be in the same spot. You might want to watch this video through once so you get the idea. The worst part is when somebody comes back and says, Hey, this isn't in the same spot. And I'm like, well, it was in the same video about 30 seconds later. Okay. So just try to be patient with me. I can't keep up with how often they change this because they literally do change it every week. Okay. So to get started, let's click on new campaign. Once here, you want to create a campaign without a goals guidance, Google gives us more options that way. Click on that. We are creating a search campaign. There's a number of other campaigns you can do. We're teaching you how to do search campaigns. We're not going to select a result. We are going to just go and do this manually. You can name this whatever you want. You know, you might want to name it if it's after a particular service or location if you do multiple locations, but we're just going to leave it as a search three. What do we want to focus on? We used to focus on what was called manual CPC, but Google does not give us those options at this time. They will later, but right now we're going to focus on clicks. The more clicks we get, that means we get more data. We can optimize our accounts quicker. So we're going to start with clicks. Instead of maximum cost per click, bid limit. Now this, when a campaign is starting, I will leave this unchecked because we have no idea how expensive the clicks are going to get. We can come back and turn that on later. Select next. Now make sure this is unchecked. Sometimes you'll uncheck this and it'll come right back on. Okay, it didn't do it that time. Sometimes it will recheck it. You do not want to advertise on the display network, only the search network. Location options. This is important. You're not advertising to the whole world. We're just going to go and maybe look at my location. Okay, so we're going to enter another location. We're going to go to advanced search. We're going to look up, I live in Chanhassen, Minnesota. And you can see right there, we're going to target that. Now, I suggest you break these down even further. We don't want to target just a city because usually cities will entail multiple zip codes. As your campaign gets further down the road and as we want to optimize it, we need to go in and optimize it based on the locations that are performing the best. Okay, so what I want you to do is sometimes you can also do this, but this is, I would suggest not doing this for the reason I just gave you. Some people will just go radius and say, okay, we want to go out 20 miles. Okay, so I want to go out 20 miles from Chanhassen. I'll show you what happens. And it'll put a circle around this area. The problem is, is that you are going to get more business in certain locations than you are others. We cannot optimize it based on that later. Do not do the radius. Okay, so if you say location, let's remove that. So the radius when we're going to remove, let's go into Chanh. And let's say we want to search. So we want to click show all areas. You're going to see all these different lines. You might have to zoom in or zoom out. Okay, but I click on this and it hears the zip code 55317. I want to target that. I want to target this area, 55331. Okay, and I'm going to go around and let's say I want to target all these surrounding zip codes. So you don't have to ask clients for their zip codes. You can just say what cities you want and you can go do this manually. This will make a lot more sense down the road. But you should set it up this way. When you're optimizing, this is a huge, huge key on making the campaign work for a long time. Okay, so let's just say that that's the areas I want to advertise in. Alright, and you can see it gives you some population. So just make sure you go through here. If you enter in a zip code here, sometimes those zip codes will pull locations from France. I know it sounds weird, but just make sure that these are all, I can say all Minnesota United States, click save. Under location options, we're going to say people in or regularly in targeted locations. Make sure you check that. You can leave the exclude there. Languages, obviously whatever language is good for your area. We're going to leave audience segments around and click more settings. Add rotation. We want to prefer best performing ads. You can leave that. You can skip over start and end dates. Add schedule. This is important. If you are not answering the phones, do not be running ads. People will call and you want to make sure that you're able to talk to them. Okay, so what you want to do is let's just say you're open Monday through Friday, maybe 8 a.m. to 5 p.m. But maybe you want to start them a little bit earlier. Maybe you want to start ads at 7.30 and we want to run them until 5 p.m. This is military time. That's, I think, 5 p.m. is 1600 hours. Maybe I want to run until 7. Let's say 1800 hours. If you are running ads and you're not answering the phones, you're wasting your money. Make sure that only run these ads when somebody is going to be answering the phones. Click on more settings. Add rotation. We want to prefer best performing ads. Leave that checked under campaign URL options. Click on that. See this tracking template here. Go get your onboarding worksheet that looks like this from when you talk to a potential new client. Scroll down and at the bottom of that sheet, you'll see this code right here. I want you to copy that code and paste it here. This will help us get our call rail or our call tracking connected to this account. Click more settings. Add rotation. Prefer best performing ads and click next. Keywords and ads. We are not setting this up at this time. We are going to upload those later. Sometimes there will be a little, you just saw it appear here, this little trash can. Sometimes there won't. You can just click on next. Okay, but I'm just going to trash it. I don't want them. So we're going to do that later. Go to budget. Read this correctly. This is your average daily budget. If your client says I want to spend $1,000 a month, that ends up being, you know, you divide that by 30 days. It ends up being $33.33. Do not enter $1,000 in here. This is the daily budget. Okay, click next. Now, I understand that it has no ads. It has no keywords. You can review the campaign here and you can click publish. Now, just a heads up. Sometimes you will see this literally just changed in the last day. You might see ad extensions here. If you see those, I will discuss those on a video following this immediately. But right now we don't see it. So we're going to click publish campaign. We understand we can't run ads with missing information. Just click publish and one last step. Go up here to click all campaigns. And this is the campaign that we just set up. With search three, we want to make sure that's paused because when we upload ads, we're not going to want to make sure they're not running. Okay, make sure that this is paused. Now we're going to go set up the extensions in the very next video. See you then.

